SBAB's customers expect to be able to do their banking transactions wherever they are.
SBAB’s new site is the first release since Ziggy Creative Colony began working with SBAB. To meet the needs of the customers, we chose a responsive site that works on all devices that bank customers want to use. SBAB’s customers expect to be able to do their banking transactions wherever they are.
”I am very pleased that we got a clear and concise design for SBAB’s digital channels. We have delivered interaction design, graphic design and front-end code ahead of schedule, with a coherent overall approach. This project has been done at a record pace, and at the same time it produced a very good result”, says Tobian Haire, lead designer at Ziggy Creative Colony.
”By being one of the first Swedish banks that offers a responsive web, we meet customer needs while clearly signaling that SBAB’s strength is simplicity. Our goal is to offer the best Swedish banking services online, and then of course it has to be easy to use, regardless of the tools used to visit it”, says Carl-Viggo Östlund, CEO of SBAB, in a press release.
SBAB has about 600 000 visitors per month – of which more than 60 000 occur via mobile or tablet – and the number of mobile visits is constantly increasing.
Ziggy Creative Colony participated in the project with project managers, HTML / CSS developer, lead designer, art director and interaction designer.